Case Study:

Creating an Online Presence for Fizantakraal Private Trout Lodge

apple screenshots

The Brief

Fizantakraal Trout Lodge wanted to modernise their website and create an online presence that reflected the high standards and luxurious yet natural feel of the lodge itself. The site needed to reflect the experience of Fizantakraal and show potential guests what the Fizantakraal experience is about.

Redesign and Creating Identity

The design of the site reflects the style of the lodge and its surrounds, and is built to harmonise with the images of Fizantakraal to recreate the experience of Fizantakraal online.
The colours chosen were picked from photoraphs of the lodge and its surrounds, to create a site that reflects and enhances the Fizantakraal experience.
The serif font used in corporate logo was picked for its class and associations with old-world-luxury, paired with a morden sans-serif font for headers. This combination reflects the lodge's Cape Dutch homestead style, but with clean modern lines and design.

Content and Story-telling

I provided copywriting, and worked with Dan at Fizantakraal to get a clear idea of what the lodge has to offer and what the target market is looking for on the site.
We used this research to establish what information guests needed and develop an information heirarchy that enabled guests to both get an overall feel for the lodge, and also easily find specific content.
The copy writing is carefully crafted to create the right impression on visitors and ensure the Lodge and nature reserve are described with an elegance fitting their beauty.

A Responsive Design Case Study

I built the site to be fully responsive for desktops, small screens, tablets and mobile phones.
Previously, the site had not been mobile responsive, and this needed to change to reflect modern browsing norms where a smart-phone is as common as a pc. The responsive design relfected the different priorities of different browsing devices, by rearranging and resizing elements to maintain the look and feel of the site.
The information heirarchy on tablet and mobile was also restructured to remove complexity that, while useful on a desktop, would make a mobile site cluttered and confusing.
The result was an elegant, streamlined site for tablets and smartphones that retained the essence of the desktop site, but was optimized for small screens and slower loading speeds.

Visit the site »